Quality That Moves the World Forward

Asian Tire Factory Ltd. is one of India’s leading manufacturer of Off-Highway Tires. Located in Jalandhar (Punjab), the company was incepted in 1993 by Mr. Rajnish Dhawan, a visionary entrepreneur with years of experience in rubber products manufacturing behind him. Our years of experience in the industry has earned us customer confidence, customer satisfaction and a significant market-share in the global scenario in the products of our range.

Quality

Quality isn’t a feature
it’s our foundation.

We follow a rigorous Total Quality Management (TQM) system across every stage.
From raw material procurement to final inspection, each process is monitored and refined to ensure consistency, safety, and world-class standards.

Globally Certified. Globally Trusted.

At ATF, Quality is engineered,
not assumed.

Advanced

Testing Infrastructure

Our in-house R&D labs, automated testing lines, and real-time inspection checkpoints ensure each tire is crafted to perform — and last.

Zero Defect Manufacturing

Trusted in
80+ countries

Every Tire manufactured

is an Invention

The Company is accredited with ISO 9001:2015 quality system, has its own R&D center where continuous efforts are undertaken to improve product quality and manufacturing system. We fully appreciate the depth, the quality requirements of multi-national companies. Though it is part of the challenge which we are confident to meet with, accordingly, we strive to maintain the best services for our customer’s satisfaction.

We have up-to-date testing facilities & systems in-place to enable consistency in quality. We have maintained the infrastructure which delivers/ensures good quality product. Unrelenting business standards adopted by the management, right from raw material stage till the final inspection, stringent & rigorous checks are conducted by qualified engineers.

Also, constant modernization & up gradation is brought about in machinery which helps better consistency & increases production capacity, to offer maximum value to our customers spread across over 80 countries all over the globe. To meet the ever increasing and necessary requirements of specialty tires for an improved OTR experience, ATF tires are built to perform and deliver in tough and heavy duty demanding conditions. We believe Quality Improvement & Assurance is a very exhaustive yet interesting field which requires years of expertise and experience, accordingly, our quality and technical team boosts years of shop floor experience and technical expertise which makes our developed products formidable, and, guaranteed to perform.

Globally Certified. Globally Trusted.

  • Total Quality Management System (TQMS)
  • 360 degree analysis
  • Statistical Quality Control  (SQC)
  • Good Manufacturing Practice (GMP)
  • Statistical Process Control  (SPC)
  • Production Part Approval Process (PPAP)
  • Incoming Row-Material 3rd Party Testing
  • KPI based Balanced Scorecard
  • Small Group Activity (SGA)
  • Quality Circles
  • Poka Yoke
  • 5S
  • Kaizen
  • Zero Defect

Our execution your trust

01

Quality & Offerings

Discover premium tyres built for safety, performance, and durability — backed by trusted brands and tailored to meet every driving need.

02

Aggressive expansion of product range

Continuously evolving to meet every road demand — with new patterns, sizes, and innovations added regularly to serve diverse vehicles and terrains.

03

Consumer centric approach

Driven by your needs — we prioritize safety, value, and convenience to deliver tyres and services that put you first, every mile of the way.

04

Automation in Factory

Leveraging cutting-edge automation to ensure precision, consistency, and world-class quality in every tyre we manufacture.

05

Technology & manufacturing improvements.

Advancing with innovation — from smarter materials to streamlined processes, we continually enhance performance, safety, and production excellence.

06

Timely delivery

Committed to on-time deliveries through efficient logistics and a robust supply chain — ensuring you get what you need, when you need it.