Asian Tire Factory Ltd. is one of India’s leading manufacturer of Off-Highway Tires. Located in Jalandhar (Punjab), the company was incepted in 1993 by Mr. Rajnish Dhawan, a visionary entrepreneur with years of experience in rubber products manufacturing behind him. Our years of experience in the industry has earned us customer confidence, customer satisfaction and a significant market-share in the global scenario in the products of our range.
Founded in 1993, ATF Tyres began with a vision to build better tires for a changing world. From humble beginnings to a global footprint in allmost all continents, our legacy is defined by grit, growth, and a relentless pursuit of quality.
ATF is committed to delivering durable, high-performance tire solutions that support industries across agriculture, construction, and transport. We build with precision, innovate with purpose, and serve with reliability our customers can count on.
To become a trusted global leader in tyre manufacturing through engineering excellence, sustainability, and customer focus. We strive to drive lasting value across every road, every field, and every future we help move forward.
They are finding regular acceptance because of our consistent product quality in our chosen range. The state-of-the-art plant facility imbibes and emulates the basics of quality management systems, automation, efficient space utilization, latest technology & advancements which has helped us to effectively cater to the demand globally.
Asian Tire Factory (ATF) is equipped to handle high-volume tire production without compromising on quality. Our commitment to serving our worldwide distribution network is backed by consistent product excellence, competitive pricing, and an efficient after-sales ecosystem designed to support our partners at every step.
Our dedicated and professional team follows Total Quality Management (TQM) systems across all functions. With strong systems and processes in place, we ensure that every product leaving our facility reflects our commitment to mutual growth, reliability, and long-term trust.
Through management excellence, shared values, and team-building practices, we’ve fostered a workplace that is motivated, competitive, and deeply aligned with our business goals. This clarity of vision and environment of collaboration drives our ability to innovate and deliver with purpose.
In nearly three decades, ATF has developed robust systems in technology, quality control, and international marketing. As we continue to grow, we are focused on professionalising further — redefining standards in the tire manufacturing industry and setting new benchmarks on a global scale.